I’m beginning to get a little suspicious of all the “lady” related alcohol creations lately.
Remember the chick-inspired beer from High Heel Brewing that I posted about? (Oh, you don’t? HERE it is.) That was enough to get me a little riled up, but now there’s another similar product that’s making me question things.
Lady’s Jack Daniels. As in, “Look, we have a bottle of alcohol with a pink wrapper with a super adorable cursive font. Something girls want.”
I’m not gonna lie. If I were to see a bottle of this on a shelf at the liquor store, it would catch my eye. I’d look the bottle up an down a bit, but ultimately I wanna know how this stuff’s gonna TASTE!
Like, really? Jack Daniel’s Light? BLECH!!
Essentially, this is how I feel about alcohol overall being catered towards women… Beer is for everybody. Whiskey is for everybody. Turning a product like Jack Daniels into a “ladies'” product makes it seem like whiskey has always been a dude’s drink. Or beer has always been a dude’s drink. And it’s not.
I mean what’s next? A Chardonnay bottle targeted towards men?
Mathilde.Lier has more of the story HERE. It’s in French or something, so I’d recommend the Right Click + Translate trick. Or there are some pretty cringe-worthy photos from Behance.net HERE.
