I’m always excited about a new beer that’s coming out. I’m always excited about beer in general, now that I think about it. But I’m a little skeptical about this one.
There’s a new brew emerging from High Heel Brewing, and the idea of it is specifically catered to women. As in, they’re gonna gonna stereotypically “girl” the CRAP out it and give it girly colors and put a picture of a flippin’ stiletto heel on the packaging.
Wait, what? Is that what they think all women want?
I don’t get it. Is a fancy packaging job gonna make more women wanna drink it?
Girls already make up a huge percentage of the consumption of craft beer; about 32% according to Reuters. See the rest of the story from USA Today here.
Pshh, please. Set down an Einstock Icelandic Porter, Ommegang Three Philosophers, and Stone Smoked Porter in front of me and watch me drink all three of ’em. Eyeroll.
