Turns out some of us old coots out-drink the newer age Gen Z, especially at events such as live concerts?? Yep! It’s fact!
According to a live music CEO from Minneapolis, one of the biggest reasons is marijuana edibles.”One of the big trends we’re seeing is that Gen Z doesn’t drink as much. They’re either eating edibles before they come or there’s more of a sober, mental health [focus]… Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That’s not going to be a sustainable revenue stream,” the CEO said.
https://loudwire.com/gen-z-concerts-drinking-less/
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