It has changed in the past couple of years. It used to be like a band perfoming a secret show, you never knew what you were going to get until you checked it out. Now, the advertisers are spending SO much money for their spots that they want maximum exposure and even release them early. Here’s a few of the big commercials airing during the game. You of course have your typical heavy hitters like Budweiser and Pepsi. You also have some newer kids on the block like Devour and Kia making their stamp on the Super Bowl commercial map. And just in case you haven’t heard, Jeff Bridges isn’t reviving “The Dude” for Big Lebowski 2…he’s reviving him for a Stella Artois commercial.
