What Is Passion Travel?

A Thrillist survey of 2,000 people found that 76% of Gen Zers and Millennials feel their travels say a lot about who they are. 72% say travel is a part of how they express themselves. The future of travel may focus on passions. This could be a wellness retreat, educational vacation, or eco-tourism experience. In fact, 63% of young adult travelers will purchase tickets or activities before buying a plane ticket. This shifts focus away from the destination, and could reimagine how we travel. (Thrillist)