I guess that’s what its being called. No need for Gronk to warn teens about not doing this either. This is a lot funnier than the Tide Pod challenge and also A LOT safer. But it can get messy! So what is it? Veterinary technician Carrie DuComb got the idea after reading that Goldens were bred to retrieve hunting game because of their “soft mouths,” hence the challenge. The challenge..put an egg in your Golden Retriever’s mouth and hope it doesn’t break or the dog doesn’t try to eat it. Its cuter and a lot safer than putting detergent in your mouth. Check out the video of Goldens and other breeds getting in on the viral action!