Starbucks is planning to hire more baristas and move away from automation, CEO Brian Niccol said Wednesday. “Equipment doesn’t solve the customer experience that we need to provide,” Niccol said. This move goes against the tide as many food and beverage establishments are relying more on automation to reduce costs. Starbucks’ high-tech Siren drink-making system will still be used in a few targeted locations. (newser)
Phone Topic: Do you prefer to order from a human or a kiosk?
