Gen Z is Spending More Money on Concerts Than Anyone Else?

Concert ticket prices have gotten astronomical the past few years, but it’s not stopping us from buying them.

Billboard says 63 million (!!) tickets were sold to the top 100 tours of 2023 at an average of $118 per ticket. Who’s spending this kind of money on concerts?! Well, Gen Z. Apparently. Billboard looked back and crunched some numbers regarding concerts and came to the conclusion that “18-34-year-olds have traditionally been the biggest spenders” on concert tickets.

Read more about the study from Billboard HERE.