A guy in Los Angeles who owns and operates an ice cream truck has deiced to charge “Influencers” double for his products. If you’re not familiar with what an influencer is, well, it’s a word instagram users use to describe themselves to make them feel famous and more important when no one really know who they are or care, usually the type of people that call themselves foodies and post pictures of their avocado and toast cause they can’t really do anything else interesting. John Nicchi is the owner of the CVT Soft Serve ice cream truck and he is fed up with influences asking for free ice cream and catering in exchange for exposure on their accounts. Nicchi explained an incident that happened last week, saying, “[I] got an event request to do a party on a weekend for 300 people in exchange for the word [influencers] love to use, which is ‘exposure.’ I can’t do that; I can’t work for free.” As a result, Nicchi came up with the sign: “Influencers pay double” and hung it on his truck. After receiving tons of support from other businesses, a few days later, he posted on Instagram, “We couldn’t care less about how many followers you have, and we’re super embarrassed for you when you tell us.” I’m not mad at this dude cause he’s right.
Be Just and Fear Not
sQueeGee