Remember that one time Gene Simmons tried trademarking his “horns” sign? (If not, I’ll fill you in here). Well besides many KISS fans, a lot of the internet reacted and sent him some serious backlash.
The process was short-lived anyway. He actually withdrew his trademark application just two weeks after filing it. It was highly unlikely it would succeed in the first place since “hand gestures traditionally can’t be trademarked unless they are part of a logo,” according to Loudwire.
Even though some of the rock industry doubted him, I loved his response to the backlash in a new interview: “If I could, I would trademark the air you breathe.”
Actually, more of the interview from MetroNews reads:
“You can’t please everybody. Not everybody likes Jesus, either. Instead of worrying what people think, I just go my merry way and do whatever I want to do. If I could, I would trademark the air you breathe. Every breath. Yes, I would.”
On a scale of ONE to GENE SIMMONS, how snarky are you?
Read the full story from Loudwire here.