Budweiser 9-11 Commercial
This day punches me in the gut every year as every detail of that day 15 years ago is etched permanently on my hard drive that is known as the collective of thoughts and memories in my brain.
This was an ad created by Budweiser that aired only once during the Super Bowl in 2002 as the company simply wanted to honor the victims and their loved ones and not want to profit off the tragedy.
We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”