My fellow females- How many times have you eaten chips in public and thought “Wow these are extremely messy and so loud, I can barely degust these chips because I’m completely distracted by the cheese dust and loud crunching noise. People are judging me.”
The CEO of PepsiCo, the company that owns Doritos, said, according to Glamour, “You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee,” adding when reach the bottom of the bag “they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.”
Women don’t like crunching too loudly in public?!
I’m not here to discuss politics and certain movements that are going around. I’m just weirded out by them changing a damn chip over a nonexistant issue about crunching too loud! And even though the CEO (who is also female) ensures us that it’s not gender-related. It’s pretty gender-related. She said, according to Glamour,
“It’s not male and female as much as, ‘Are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women [it’s about] low-crunch, the full taste profile, not having so much of the flavor on the fingers and how can you put it in a purse. Because women love to carry a snack in their purse.”
But if all of this is a ploy to just get me hungry for a bag of Doritos, then it’s working.
Read the rest of the story from Glamour HERE.
Women: We want equal pay for equal work and an end to sex discrimination in the workplace.— Marie Connor (@thistallawkgirl) February 5, 2018
Society: Here’s a bag of Lady Doritos so you won’t have to crunch too loudly in front of your male colleagues.
‘Lady Doritos’: a solution to a problem that doesn’t exist https://t.co/o7lBAvUJ6N— The Guardian (@guardian) February 5, 2018
OH THANK GOD. My foremost lady concern has been how loud I eat. "Too masculine!" I think to myself, as I stuff my face with Doritos and hear the manly man crunch as I chew. Ladies only eat in delicate whispers, each chew like the quietest lady sigh. https://t.co/e04KgII0ru— Elizabeth M. (@_ElizabethMay) February 5, 2018
Has anyone at Doritos ever met a lady— Danielle Sepulveres (@ellesep) February 5, 2018
OMG thank you @PepsiCo! I spent 26 years not being able to enjoy a snack because they’re so manly and big, but now I’ll be able to eat them with my tiny fragile hands!— Lara Mendonça (@laramendonca_) February 5, 2018
Feminism has finally achieved something! https://t.co/jh4aF4PY2g