The guy who invented this is a Brit named Albert Pukies. His inspiration was seeing all the posts about dad bods being cool. Remember when college girls were going nuts for a specific male body type that strikes “a nice balance between a beer gut and working out.” So he though it would be cool to get that bod without all the health issues of having a gut. And there are different “styles” you can choose from.
Be Just and Fear Not
sQueeGee