Some feel that The Governor’s Office of Highway Safety’s newest “Booze It or Lose It” campaign is offensive to women.
Signs and coasters were given to bars with “edgy” messages and targeted young men who are considered high risk for DUI.
Governor Haslam had not seen the campaign before its release.
Governor’s Highway Safety Office’s official statement below:
The Governor’s Highway Safety Office would like to apologize for any offense caused by the 100 Days of Summer Heat Booze It and Lose It Campaign. Because one of the goals of many Booze It and Lose It campaigns is to reach our high risk driving population, the marketing is often edgy and designed to grab the attention of the young male demographic. It was never the intent of the GHSO to be insensitive or insulting to women.
The GHSO receives federal funding to change driver behavior through education and enforcement. No state dollars are used for the marketing of campaigns such as Booze It and Lose It or Click It or Ticket.
The table tents, posters, and coasters in question will no longer be distributed and are being removed from bars across the state. The cost for the production and distribution of these materials was $77,096. The cost for the removal of these materials will be paid for by The Tombras Group, the Knoxville media/marketing firm that is under contract with the Governor’s Highway Safety Office. The Tombras Group has also removed the micro-website that was designed to be a companion to the bar materials.
The goal of the Governor’s Highway Safety Office continues to be reducing crashes and saving lives in the state of Tennessee. Impaired driving continues to be the preeminent danger facing motorists across the nation.