They are winning. First they took apathy,then beer, then beards, now The Hamburgular! McDonalds is changing the image of The Hamburgular and trying to make him more hip-ster. But even Hipsters are chiming in that Mr. Burgular doesn’t fully represent them and is more BRO-like. Whatever, I don’t care. I’m going to go drink my IPA and stroke my beard while I eat my Big Mac.