Yep, and I’m not even sure why I’m surprised!
We all know Willie is pretty passionate about his cannabis. But he’s gonna make a small fortune on the side while he’s at it, launching his own brand, and begin selling it in shops where it’s legal in 2016, and slapping the name “Willie’s Reserves” on it. Colorado, Washington, and Alaska get first dibs on it, where it’s legal.
Michael Bowman, a spokesperson for Willie’s Reserves, said in a recent interv iew:
Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.
Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.